Research about a luxury Good: Diamond Rings.
Fig. 1 The Art of Dedication - REDHOTBLUE Fig. 2 1948 Keepsake Diamond Rings Poster
Reason for choosing
I want to analyse this advert because I love luxury jewellery and goods. Among the various print adverts I saw, I was drawn to this advert because of how visually pleasing it is, the big diamond in the centre reminds me of the ring I got from my grandmother before she passed away, even though these rings are usually for a bond like marriage, she gave it to me to show the love she had for me so I was able to analyse this advert and the elements in It adequately. It was a good choice and I hope my analysis is done well, for my tutors to understand.
My initial ideas about this work
Definition of Advertising, Print advertising
Role of Billboards and Posters
Definition of the slogan, logo, target audience and Brand
Visual language: Semiotics, Codes and Formal Elements
The social context of the advert
Comparing the advert to a vintage advert from the same genre.
My Initial Research Sources
Slide 3 Definition: Oxford Languages, Paragraph 1, definition 1, (2019) https://www.google.com/search?rlz=1C5CHFA_enGH1016GH1016&sxsrf=APwXEdcnJMbk_swmAySi02FzirVu0acz3A:1680954523593&q=advertising&si=AMnBZoG02AsyB2D3tpIDPnmqC2HFcXo3VDSB6dN8frUP0FHBS_8uvMc1sLGEv2hePVPEzXHJ_DH9URiN3ywa71Nxa2B7iFyLlbtlSKC-S_zrZJI7f2iwFlo%3D&expnd=1&sa=X&ved=2ahUKEwiKnYzKm5r-AhXQN8AKHTN3B6cQ2v4IegQIGRBc&biw=795&bih=700&dpr=2[Assessed on the 9th of April 2023]
Slide 3 Definition: Google Books, Effective Advertising, Gerard J. Tellis (2004) by Sage Publications https://www.google.co.uk/books/edition/Effective_Advertising/N6yPmJ9EyboC?hl=en&gbpv=1&dq=effective+advertising&printsec=frontcover [Assessed on the 9th of April 2023]
Slide 4: Movia, Joseph Chelidze (2022)https://movia.media/moving-billboard-blog/the-importance-of-posters-in-marketing/#:~:text=The%20super%20important%20role%20of,of%20people%20in%20less%20time.[Assessed on the 9th of April 2023]
Image List
Fig.1 The Art of Dedication - REDHOTBLUE. 2018 [online] Available at: <https://www.adsoftheworld.com/campaigns/the-art-of-63493c30-49d7-48e2-a164-da9070efee19 >[Assessed 9 April 2023]
Fig.2 1948 Keepsake Diamond Rings Poster - Keepsake. 1948 [online] Available at: <https://www.ebay.com/itm/195604320293?hash=item2d8aed1025:g:26sAAOSw5PFj7pEZ&amdata=enc%3AAQAHAAAA8NJWjm4BHwNRugA6tmzVCqSr2TIcytUMDUy4rrgBZRjVak2fj1yTILj6dMoyjpB6vHrM7UsPRoNf7Z2VoOcA4fks6Ink4HdaXVuFrxczKmbiuN1HcBBa0xBMn600KW3ho792w6HHd%2FSAc1oX9I3zneWckSWXucvJBMSZ%2B%2BivzHKYJyFdIlPmtJSCDXBEegs5KYpzCba4zeRDf2HxrH4bfLYonB6kLcfNy9BIWeTz%2Bo%2FcXy8TDjtmXaVsUl8Qs0HRdrNoicqSqQj%2FNfaPwSY1JKfka9ssk4WRZv5P8jGg4lDBJhusbvFY43tHDak7dC3aug%3D%3D%7Ctkp%3ABk9SR_Sj9f7mYQ > [Assessed 9 April 2023]
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