Definition of Post-Modernism
Post-Modernism is seen not only as a reaction or response to the ideas and values against modernism but also as a description of the period that followed modernist dominance in cultural theory in the early to mid-twentieth century. Postmodernism has largely departed from the utopian vision of modernism which is based on lucidity and coherence.
Post-Modernism and Graphic Design
We started to see postmodernist realistic design at the beginning of the 1970s. Typically where originators started to form unreservedly. Twisting and breaking the rules of plan with the utilisation of collage, mutilation, dynamic colours and theoretical sort. In any case, there were negative suppositions approximately this period as a few felt the development was predictable. The development consolidated styles such as techno, punk and grunge.
I accept that postmodernism has affected the way we plan nowadays. Postmodernist ways of considering are still significant as from that we were appeared how to be expressive and to have fun with a plan.
Fig 1- Wolfgang Weingart Typofgrapgy- April Greiman (1979)
Characteristics of Post-Modernism
Skepticism in Western Philosophy is an attitude or expression of doubting the claims made in various fields of knowledge.
Relativism is the tenet that there are no supreme truths in morals which are ethically right or off-base shifts from individuals or from societies.
Social Contrasts, this is a decision to dismiss ideas or values that are seen as reality objective as more cultural contrasts.
Idealism is the idea that reality is brought up by fiction and not the other way around.
Nihilism is the idea that life has no meaning but can be subjective meaning that can be set by an individual.
Minimalism
Brutalism
Scaffold Story
Barbara Kruger, Significant work and practice.
Barbara Kruger is a famous American Artist, who has used her artwork to influence and inspire young ladies. She is famously known for visual arts and Graphic design, her posters show her knowledge of design principles and the anatomy of typography.
She is also known for her black and white photographs that are decorated with eye-catching captions that are coloured red and white, Futura Bold Oblique and Helvetica Ultra Condensed text.
Barbara has used her artwork to challenge assumptions that relate sexuality, identity and power by using text as her main way of communication tool in her practice of art, she also explores the characteristics of consumerism.
Barbara is associated with post-modern feminist art and conceptual art. Her most famous work is named "I shop therefore I Am".
Fig.2- I shop therefore I am- Barbara Kruger (1987)
Graphic Designers who are Significant to the Post-Modern Movement
Jayme Odgers
Jayme Odgers was an American artist, graphic designer and photographer, he was known best for his collage photography and his new wave designs. Odgers made a difference set up a modern seek for California plan, named The Pacific Wave. His collaboration with April Greiman presented the Postmodern ethos to realistic design—a marriage of divided, object-based photographic collage and asymmetrical typography that set the arrangement within the brief pre-digital minute for the advanced age. Odgers is a verifiable figure.
Fig 3- Moving Poster for Douglas Schmidt- Jayme Odgers, collaboration with April Greiman(1980)
Jayme Odgers has a very good eye for art, this artwork and his other ones are very balanced because of his knowledge of how to use both words and texts to give display his idea and message, I like the way he has used a range of colours and shapes which shows variety. I think he and April used scampering and mark-making to make this poster more recognisable. There is also repetition used here and this shows he knows how important the design principles are in graphic design.
Neville Brody
Neville Brody is an English Graphic designer, typographer and Art director, Brody is the art director of the magazine "THE FACE".Brody's unique sans-serif typography experiments and influences on Pop Art and Dadaism caught the attention of record companies such as Fetish Records and Stiff Records after college. His designs for his records and his jackets mainly consist of his work with grunge and punk rock bands. The 1984 cabaret of his Voltaire album Microphonies was artistically directed by Brody. His infamous typography appears on the cover, and a bandaged, liquid-spouting figure stares blankly at the viewer.
Fig.4- The Face Issue1- Neville Brody
Neville shows throughout all his artworks that he likes the use of textures, especially the older posters he made, he used the colour red to show the importance of that specific text which brings in the design principle hierarchy, the type of fonts he uses also catch your eye very easily.
Neville Brody has propelled Brody Textual Styles, a modern sort foundry shaped in collaboration between his studio Brody Partners and the online sort library, Sort Organize. The foundry has distributed two typefaces: BF Bonn and BF Buffalo. BF Bonn was initially made in 1991 for Bonn Ausstellungshalle's signage framework and branding. Motivated by Brody's work on ORF, the Austrian national broadcasting arrangement, the studio says BF Bonn is “an advanced, open, geometric and sharp 20th-century textual style for the 21st century”.
Fig 5- Brody Fonts logo- Neville Brody and Associates
Image List
Fig.1- Greiman, A. (1979) Wolfgang Weingart Typofgrapgy [Lithograph]Retrieved from: https://medium.com/debating-design-2-exploring-design-culture/postmodernism-the-effect-on-graphic-design-e053f5154ed4 [Assessed 21 May 2023].
Fig.2- Kruger, B. (1987) I shop therefore I am [lithograph]Retrieved from:
https://www.artsy.net/artwork/barbara-kruger-untitled-i-shop-therefore-i-am[Assessed 21 May 2023].
Fig.3- Odgers, J.(1980) Moving Poster for Douglas Shmidt [poster] Retrieved from:https://jaymeodgers.com/gallery-1980s/ [Assessed 21 May 2023].
Fig.4- Brody, N.(1980) The face Issue1[paper] Retrieved from:https://www.beatchapter.com/the-face-magazine-no-1-may-specials-madness-phil-lynott-public-image-debbie-harry-elvis-costello-17282-p.asp[Assessed 21 May 2023].
Fig.5- Neville Brody and Associates(1991) Brody Fonts logo [logo] Retrieved from:https://www.itsnicethat.com/news/neville-brody-fonts-foundry-bonn-buffalo-typeface-graphic-design-150618[Assessed 21 May 2023].
Reference List
Duignan, B. (2020). Postmodernism. In: Encyclopædia Britannica. [online] Available at: https://www.britannica.com/topic/postmodernism-philosophy. [Assessed 21 May 2023]
Inkbot Design (2017). Neville Brody. [online] Medium. Available at: https://medium.com/inkbot-design/neville-brody-f8b03288263a. [Assessed 21 May 2023]
Strachan, A. (2018). Postmodernism & the Effect on Graphic Design. [online] Medium. Available at: https://medium.com/debating-design-2-exploring-design-culture/postmodernism-the-effect-on-graphic-design-e053f5154ed4.[Assessed 21 May 2023]
Simplicable. (n.d.). 18 Characteristics of Postmodernism. [online] Available at: https://simplicable.com/society/postmodernism. [Assessed 21 May 2023]
Tate (n.d.). Postmodernism. [online] Tate. Available at: https://www.tate.org.uk/art/art-terms/p/postmodernism#:~:text=Postmodernism%20can%20be%20seen%20as.
[Assessed 21 May 2023]
The Art Story. (n.d.). Barbara Kruger Art, Bio, Ideas. [online] Available at: https://www.theartstory.org/artist/kruger-barbara/. [Assessed 21 May 2023]
Victoria and Albert Museum (2018). V&A · What is Postmodernism? [online] Victoria and Albert Museum. Available at: https://www.vam.ac.uk/articles/what-is-postmodernism.[Assessed 21 May 2023.]
Wikipedia. (2023). Jayme Odgers. [online] Available at: https://en.wikipedia.org/wiki/Jayme_Odgers#Biography [Accessed 21 May 2023].
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