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Writer's pictureJanette Champion

Visual Culture - Week 2 Post - Researching the Visual World.

Updated: May 31, 2023

Visual Image and Letters


PAULA SCHER


Paula Scher is an American graphic designer, typographer, printer, and art educator in Design. She was born in Washington D.C on the 6th of October, 1948 she is 74 years of age. She attended the Tyler School of Art in Pennsylvania and received a Bachelor of Fine Arts in 1970. Paula has a very good eye for art and knows how to include letters with images to create eye-catching artwork.





Fig 1.


Paula Scher’s spouse is also a graphic designer, illustrator, and type designer. He is a 91-year-old man from New York who works with Paula to make astonishing artwork. In 1972, She was hired by CBS Records the advertising and promotion department. After 2 years, she left to pursue a more creative job, at Atlantic Records, Paula Became the art director a year after which enabled her to design her first album covers.



Fig 2.


This is one of my favorite artworks designed by Paula Scher for the theatre in 1994, it has been modified in 2005 and 2008, but has still maintained its impact and dynamic qualities while working with new and updated color palettes. I love this artwork mainly because the words and the colors are contrasting which makes it really pleasing to anyone not only artists but also viewers, the colors are so bold and they vary from small to extra large sizes. It's a collage of different types of designs on one large board.



This artwork is called “The Diva is Dismissed” Paula Scher designed it in 1994 and it was displayed in the “MoMA”. This is a very vibrant and dramatic-looking poster, I get a confident woman expressing herself very loudly without caring about anyone’s opinion. The color combinations are very eye-catching and it's one of her most successful pieces of art because of how much attention it has attracted over the years. Even Though there are a lot of eye-catching elements there is still an amount of open space that allows the design to breathe. The end effect of this poster is the balance between being eye-catching and not being formidable.







Fig 3.


Image list


Fig 1:OnCreativity. (2019) Picture of Paula Scher. [Photograph] Retrieved from:


Fig 2: Scher, P. (2018) Shakespeare in the Park. [poster] Retrieved from: https://www.pentagram.com/work/shakespeare-in-the-park-2018/story#22874. [Assessed 20 January 2023].


Fig 3: Scher. P (1994) The Diva is Dismissed. [poster] Retrieved from: https://artvee.com/dl/the-diva-is-dismissed/ [Assessed 20 January 2023]




Reference List:


Pentagram (2019). Paula Scher — Pentagram. [online] Pentagram. Available at: https://www.pentagram.com/about/paula-scher‌.[Assessed on 20 January 2023]


Tumblr. (n.d.). Amy Whyte. [online] Available at: https://www.tumblr.com/aw-artblog?cv=1&redirect_to=%2Faw-artblog&source=blog_view_login_wall. [Accessed 20 January 2023].

Wikipedia Contributors (2019). Paula Scher. [online] Wikipedia. Available at: https://en.wikipedia.org/wiki/Paula_Scher. [Assessed 20 January 2023]


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